WULING BY PRIME AUTOMOTIVE
Year: January 2024
Location: Yangon
Area: 15,000 SQFT
This flagship showroom was designed in line with WULING’s global brand standards while staying grounded in local context. The double-height glazed façade presents the cars as a curated display, with clean lines and dark framing giving the building a bold, confident presence. Inside, the open-plan layout flows naturally between reception, consultation areas, and vehicle displays.
A muted palette, soft lighting, and reflective surfaces keep attention on the cars. A mezzanine above houses support functions without interrupting sightlines, keeping the space open and light. Every element from the welcome desk to the lounge area is placed with purpose, ensuring a smooth experience for both customers and staff. The service wing is functional yet visually tied to the main showroom, with clear signage and efficient circulation. Altogether, the design blends brand consistency with local understanding, raising the bar for automotive spaces in Myanmar.
